Strategy and Planning for Organizing Brand Promotion Events

 

Serene Event Complex is an effective activity for brands to build emotional bonds with the audience. Promotional activities can be held creatively, for example in the form of music concerts, exhibitions, sports competitions, seminars, gala dinners, theater performances, and so on. The idea and form of course must be adjusted to the target audience, financial budget, and goals.

The success of a promotional event is actually not determined by how many audiences are present, but rather on the accuracy of the target audience who comes.

Holding events for promotional needs, both small and large, requires a careful strategy and planning before being executed. If it gets bigger, then there will be more details that need to be thought and planned.

How best to make strategies and plans so that the promotion that is carried out is successful in achieving the expected goals?

Determine the right financial budget

In organizing promotional events, small or large, of course using human resources both from internal and outsourced as the committee team, and also requires a place to hold the event. And this definitely costs money.

Of course, the costs will already be issued starting the first day of the planned event. Therefore, the amount of the financial budget must be determined first as a first step.

Then, creative ideas for types of promotional events can be discussed. And you should have creative ideas for the type of promotional event that must adjust to a predetermined financial budget, not the other way around. This is because creativity can have no maximum limit in terms of the financial budget needed to make it happen.

Determine human resources for the event committee team

After the financial budget is determined, the Serene Event Complex must decide whether the entire committee team will come from internal company employees, or part of it is outsourced human resources. There are so many promotional event consultants and event organizers who can help brands plan and run an event.

If the financial budget allows, using outsourced resources as a whole is the best option. Because they generally already have a lot of experience in managing other brand events, so of course they will understand better and be able to manage it better.

These consultants and Serene usually already have good relationships with various parties related to an event , for example the owners and managers of the event venue, catering providers , decorations, SPG managers, artists and artist managers, lighting providers , and so on. . These good relationships can help brands get cheaper prices than doing it yourself.

More detailed strategy and event marketing planning

After the financial budget has been determined and a committee team has been formed, the strategy and planning of promotional events can be made in more detail. And here are some of these strategies.

Initial preparation of promotional events

In the initial preparation stage of the event for promotional needs, the idea and type of event must be decided. Likewise with various things related to the event, such as the place used, the artists involved, the providers of various equipment needed, catering, and so on.

If there are written contracts that must be signed between the brand and the supporters of the promotional event, then the contract must be signed at this stage.

In preparation for this stage, promotional events can be published either through social media or conventional media. If possible, a social media account or official website can be created specifically for this event.

Launch of promotional events

Launching the event with the aim of promotion, in principle, is to make as many as possible the right target audience knows and understands well about the event to be held.

The launch can be carried out in various ways simultaneously, for example press releases with journalists from various mass media, publications on social media, official notifications on blogs and promotional event websites, sending emails to target audiences, and so on.

Marketing a promotional event

This stage is the period between the launch date and final preparation for the promotional event.

At this stage what needs to be done is to ensure that as many as possible the right target audience will be present at the event being held. This can be done with digital or conventional marketing.

If there are tickets, kits or event equipment, registration fees that must be purchased by the target audience, at this stage the brand can be given special discounts to motivate the target audience to quickly make a decision to attend the event.

Courtesy: corporate event planner in Lahore

 

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