Learn what event management is
“What kind of work do you do?” It is a common question to meet someone for the first time. If your answer is, "I'm in event management,” you'll most likely get additional questions about what exactly it means.
Indeed,
you may be asked if you are a party planner or
a meeting planner. In the event planning profession, job titles are as
diverse and numerous as the services provided and can often be difficult to
describe and distinguish from the future.
It can
be challenging when preparing an event planning portfolio, looking for work, or
working with a client who does not have an accurate understanding of your job
function and responsibilities.
Event
management and event planning
While
very closely related, event management and event planning are
two very different functions. The main difference lies in these two words:
management and planning. In very simple terms, event managers manage
the event and event planners plan the event.
That
being said, event managers can plan aspects of events and event planners can
manage certain components of the event planning process. Event managers
and event planners work side by side and their responsibilities can overlap.
To make
matters even more confusing, individual event planners often provide event
management services, and event managers can also provide event planning
services. If all of this is scratching your head, then let's start by
taking a closer look at event management.
Event
Management includes Project Management
Event
management involves the creation and development of large-scale events that can
include conferences, conventions, concerts, trade shows, festivals and
ceremonies. Event management involves identifying the target audience,
formulating the concept of the event, planning the overall logistics of the
event, and performing event project management as a whole - including managing
the teams of persons responsible for each function, budget, and oversight
execution of the event.
Event
managers also oversee the services of all external vendors and professionals,
including event planners.
The
specific responsibilities of an event manager may include:
§ Selection
and reservation of seats
§ Coordination
of external vendors
§ Speaker
engagement or entertainment
§ Organization
for transport and parking
§ Obtaining
the necessary permits and proper security
§ Responsibility
for compliance with health and safety standards
§ Development
of emergency plans
§ Crisis
and situation management at the event
§ Develop
a security plan
§ Event
monitoring
This
list is by no means exhaustive. Depending on the purpose of the event and
other professionals employed, job responsibilities may vary.
The
Role of Event Management Services
Event
management firms are often hired to plan and execute large company meetings and
special events. While weddings and concerts are common events management
events, sporting events, reunions and big parties are also occasions that can
benefit from event management.
Government
entities, nonprofits, associations, and corporations use all event management
companies to coordinate important events and meetings. The event
management function can often be found in a corporate marketing or public
relations department or as part of their dedicated event staff.
Ability
to achieve success
As with
most event planning functions, event management requires excellent
organizational skills to succeed the ability to multitask and manipulate many
moving parts is essential and with that high level organization comes the need
for efficient skills time management.
Being
able to prioritize and stay on task is what leads to a successful
event. Event management begins with the process of creating a vision for
the event and then seeing it through execution, which also requires creativity
and flexibility.
Because
project management is a key element and involves managing not only functions
but teams of people, interpersonal skills are also important. Interacting
with individuals at all levels of an organization is part of the job and has
excellent communication skills and being satisfied and satisfying will go a
long way in developing these relationships.
Courtesy: event management company in Lahore
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