6 Ways to Break Into Corporate Event Planning
Not every event planner has the same job title
There
are many career planning careers in the corporate world. While marketing
and event management jobs focus on the most common corporate
events (seminars, conferences, trade shows, and evaluation events), there are
some less obvious places related to events in communications, training, and
foundation. Of the corporation. In fact, some of the most interesting
events are planned through departments that are not specifically focused on
foreign affairs.
If you
look at non-traditional career paths, however, make sure your job involves
event planning. While some administrative assistants (for example) spend a
good percentage of their time managing travel, setting up lunches, and handling
logistics, others spend most of their time keeping notes and purchasing orders.
· 01 - Meeting management
For
those who want to work 100% of the time on corporate event affairs, the meeting
management department is the clear path.
Individuals
in the area contract out services and manage housing, food and beverage,
transportation, A / V, and other expenses. These jobs are often part of
the purchasing department, so cost management causes a lot of
decisions. Common job titles include:
§ Meeting
Planner
§ Travel
Coordinator
§ Meeting
Assistant
· 02 - Office Support
Administrative
support staff can manage event responsibilities, schedule and execute
department and client meetings, handle travel arrangements and more. They
can also work with external hospitality vendors, track external service
budgets, and more.
Focusing
on strong organizational skills, many event planners start their way here
and transfer to other event planning roles. Some administrative jobs are
more likely to offer planning opportunities, so ask questions before getting
such a job in the hope that you will gain experience with event planning.
Common
job titles that include this type of job include:
§ Assistant
Administrator
§ Executive
Assistant
§ Senior
Administrative Assistant
· 03 - Marketing and Sales
If an
organization is driven by sales or marketing, the business scope of any company
coordinates most events, especially smaller meetings. For marketers, the
emphasis is on investing returns on the value of events instead of managing
expenses.
Most
organizations recognize the value of face-to-face activities and this has led
to a greater focus on client seminars, conferences, evaluation events and
more. Often, people with new job titles are required to plan and / or
manage events:
§ Marketing
Coordinator
§ Meeting
/ Event Manager
§ Marketing
Specialist
§ Product
specialist
· 04 -
Communications
The
corporate communications department is responsible for "brand"
management. It focuses on business communications, internal
communications, advertising, community relations, media relations, sponsorships
and more.
Although
event planning is not the primary focus, activities that include events can
include creating a presence for media events, trade shows, mobile marketing,
sponsorships, employee meetings, and so on.
§ Communications
Specialist
§ Advisor
/ Advertising Promotions Assistant
§ Public
Relations Specialist
· 05 - Education and Training
The
Human Resources Department in many corporations is responsible for planning and
executing a range of meetings, programs and educational events. These may
include corporate training programs for new employees, field office training,
employee development, and annual employee training. Depending on the
corporation and the specific type of training, events can include travel, site
arrangements, meal planning and more. In many cases, people who create
training events have titles such as:
§ Training
Assistant
§ Training
Specialist
§ Corporate
Trainer
§ Training
Manager
· 06 - Corporate Foundation
The
corporate foundation is a great resource for jobs at events and probably one of
the most neglected areas. A corporate foundation job can be a haven for an
event planner.
Positions
within the foundation can allow you to represent the business by working
closely with nonprofits and community organizations. Events are likely to
range from small planning sessions to large-scale celebrations, field events,
formal dinners, and even gala. As a result, people who help plan
foundation events may need to choose locations, create entertainment, work with
suppliers, and manage logistics. Some such positions may include:
§ Foundation
Specialist
§ Program
Manager
§ Foundation
Assistant
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