What do you do as an event manager?

 Tasks, requirements and current jobs

What does an event manager do?

An event manager conceives, organizes and leads events of a public nature. These include concerts, festivals or international trade fairs. He is not only responsible for planning these events, but also for ensuring that they run smoothly.

·       Typical tasks

·       Acquisition and training of personnel

·       Logistics planning

·       Negotiations with authorities

·       Cooperation with suppliers

·       Supervision of sponsors and restaurateurs

·       Classic requirements

·       Excellent negotiating skills

·       Excellent organizational skills

·       Confident appearance

·       creativity

·       Willingness to be mobile

How do I become an event manager?

To become an event manager, you need a degree. This is completed either at a university or at a technical college and has a clear specialization. The bachelor's degree usually lasts six semesters. Those who are still aiming for a master’s degree will need another four

 

 

Outsourcing of events: is the company really getting anything?

 

Personal communication is becoming increasingly important, especially in the digital age. For this reason, too, events and meetings are becoming increasingly important as strategic measures. That's why experts are needed to take care of everything. What are the arguments in favor of placing events in the hands of external service providers in the long term - and are there reasons to leave them in-house?

Agencies specializing in events and meetings know how communication goals can be creatively implemented on the basis of storytelling, can offer a high level of consulting competence and know all steps from the ff. In addition, their customers benefit from an extensive network of service providers who are involved for the entire organization. Consequently, they can support event managers in the company. This gives them more resources to get involved in the creative process, while knowing that the logistics are in good hands.

The permanent cooperation with a validated partner results in a high degree of planning security. Well-rehearsed cooperation has the advantage of optimal reliability, while the standards to be firmly established bring security. At the same time, event managers ask themselves whether they might lose flexibility with a permanent partner and give up too many skills.

Realize in-house events

Three questions arise when deciding whether events should be implemented in-house or strategically outsourced:

1. How many events take place each year? With a manageable number of meetings and events, companies are more easily able to take everything into their own hands - and only use external help when necessary. The most suitable agency can be selected here in each individual case. If, on the other hand, numerous fixed events are on the agenda every year, it is advisable to create clear standards. The firm cooperation with a partner is a stability factor through which companies obtain sustainable relief of their own resources.

2. What are the preferences of event managers? The strategic direction is basically determined in the company. Additionally, event managers tend to have a lot of freedom in how they define their role. They often want to go into creation themselves and rely on agencies to provide support. Strategic outsourcing helps event managers to outsource processes and to have the entire planning and logistics overseen externally. In this way, you create space and new resources for your own design.

3. What are the general conditions? Especially when there are budget and time limits, well-established processes help to achieve goals more quickly. If a long-term approach is followed, a series of events that contribute to the overall goal is in the foreground anyway. This is where solid cooperation with partners who provide sustainable support is particularly useful.

External support has to be well thought out

Once the decision has been made to rely on external support, it is important to find the ideal partner. Companies should pay attention to the following points when choosing an event agency:

- What references and experience does the partner have in the areas of the so-called SMMP (Strategic Meeting Management Program) and outsourcing?

- How does the agency measure the KPIs associated with the event program?

- Does the agency present convincing creative concepts and contribute them to the business goals?

- What are the processes that the agency proposes? Are these well thought out and transparent?

- How good is the network with other service providers? Can other partners be used at all locations?

- Which concepts for security and risk management are presented?

- Which controlling standards does the agency make available for checking the achievement of objectives?

- Is the chemistry between the event manager and the contact person in the agency right? Do you have a good feeling for cooperation?

Serene Implements sustainable, strategic meeting management programs (SMMP) and offers comprehensive services in the areas of creativity and logistics. The agency's claim is to inspire the event and marketing industry and to shape its change in a trend-setting way.

 

Courtesy:event management company in Lahore