7 best tips for managing corporate events
Corporate event management is all about getting the most out of every event by bringing people together in a memorable way on behalf of a business. Corporate event planners take care of every small (and big!) Detail from start to finish, to ensure that the event provides the best return on investment for their business.
Therefore, a career in corporate event management requires
planners to be proficient in relationship development, site research, contract
negotiation, budget management and event marketing, and typically pay $ 63,108
per year.
Today we'll explore how the best business planners bring
their events to life, revealing some of the best corporate event management
tips for successful events.
Discover
the best corporate event management tips
Managing corporate events can challenge the best of us,
even on a good day, due to the many stakeholders, constant change, and all the
variables - from catering to event sponsorship. Here are some tips that
the best business planners use to make every event a triumph with a return on
investment.
1.
Reserve the place for several years.
Try to lock down your place early and book a multi-year
contract. Not only can this help make some of your thematic decisions easy
and easily bring back vendors who work the week, but it could also save you
money by securing so much business up front instead.
2.
Keep your digital rolodex full by logging into LinkedIn.
When you find good salespeople, you can create a group
manual that you can perform together over and over again. Try to bond with
people who work in places, create event swag, manager catering, audiovisual
help, know great music artists, have exceptional event furniture, etc. The
best way to meet these people is through referrals from your existing
network. Find out who has a common relationship with LinkedIn and, if you
need to, ask your original connection if they advise working with the new
person.
3. Send
event invitations at least three weeks before your event for small events. For large events, especially
B2B events, notify attendees of the date one year in advance.
When you give people three weeks’ notice, that's enough
time that they're not booked yet, and still close enough that they don't
totally forget about your event. The exception is if it's a public holiday
or if you know there is a high demand for the chosen date, send your invitation
to the event a few months before.
When it comes to larger B2B events, it's important to
identify your date even earlier, such as the year in advance. This is
because businesses typically have long purchasing cycles, and it can take a few
months for employees to get their travel and education budgets approved.
4.
Include seamless RSVP.
People are busier than ever these days, so making RSVP easy
is essential. Mainly because you need a specific number of guests to
inform you’re spending decisions. Include a one-click call-to-action
button in your emails and if you've sent out invitations, include a
self-addressed, stamped envelope. You may also consider letting people
text you YES or NO to you as mobile phone usage continues to increase.
5.
Integrate impact analysis into your sponsorship packages.
Treat your sponsors like the gold they are! In
addition to getting their feedback after the show, proactively provide your
sponsors with a report on the impact they made during your show. Help them
track and capture leads at the show, show their growth in brand awareness by
reporting any media coverage they've gotten, interview some show attendees to
get quotes on sponsors and include them, and share them. Post-event survey
responses that are relevant to your sponsors in the analytics report you send
them.
6.
Take a trading course.
In managing corporate events, there are a lot of things you
need to negotiate, from food and drink to audiovisual services. Taking a
class can help you know what to give and when to shoot. Waiting a few
days, getting more business at a lower rate, and getting quotes from
competitors are just a few tactics you can use.
7.
Have a back-up plan for your “must haves”.
More often than not, you will find yourself tapping into Plan
B. Make a list of the five most critical characteristics of your
event. Next, develop a backup plan ahead of time to find out how you can
cope on the spot, should something go wrong with any of these
variables. While the exact situation doesn't present itself, it should
relieve your stress and help you practice problem-solving quickly.
How to
become the best corporate event planner
One of the most lucrative areas of event planning is
corporate event planning. So where do you start and what will help you be
successful? Here are five tips to start your career in corporate event
management.
1. Earn
a bachelor's degree.
Although obtaining a degree is not mandatory, it is highly
preferred and may make your candidacy stand out. A bachelor's degree in
hospitality, public relations, or business will give you additional background
on the company you work for.
2. Get
corporate event management experience.
One of the best ways to gain work experience is through an
internship or volunteering for events. Start by observing event management
professionals as they coordinate meetings and forums. You can offer to be
a guest relations coordinator or administrative assistant - anything that
exposes you to day-to-day decisions and fire drills. This type of hands-on
experience is the only way to develop the skills to spot problem customers or
suppliers early on and learn how to create backup plans that can help you pivot
as needed.
3. Go
to the s event!
Go to conferences and trade shows and ask other attendees
what they like and dislike. Nothing like experiencing an event to better
understand what works well and what does not. Also, these are great ways
to network. By forcing yourself to try to build relationships at events,
you will develop the communication and interpersonal skills that you will need
to be successful in managing corporate events. And, at the same time, you
will develop your network of suppliers and sellers - for example caterers,
photographers, florists and artists, with whom you can work later.
4. Get
certified in event management.
Professional event certification can take your expertise to
a new level. While certification is not required, obtaining advanced
credentials can help you stand out from the crowd and ensure you're up to date
with the latest industry best practices. There are a number of
certifications you can earn based on your career and career
goals. Certified Professional Meeting (CPM), Certified Professional in
Catering and Events (CPCE), Certified Special Events Professional (CSEP),
Digital Event Strategist (DES) and Certified Trade Show Marketer (CTSM) are
among the most popular references in business planning. Events you can get.
5. Practice with
your own event.
Organize your own event. Whether it's a charity run or
a friend's birthday party, plan an event from start to finish. This will
help you develop your skills and processes. You will develop a keen eye
for detail and a system to handle those ever-changing details. You will
develop your communication skills, while working to communicate constantly and
effectively with customers, suppliers and participants. Plus, you'll learn
how to negotiate, as you'll be dealing with vendors, their budgets and
yours. And you'll discover new ways to solve problems as they arise.
Courtesy:best corporate event planners in Lahore.
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