FILL YOUR CORPORATE EVENTS

 

CORPORATE EVENT MANAGEMENT is knowledge / skills about the management (management) of organizing events for corporate purposes, including organizations, institutions, institutions and the like. In the International Dictionary of Event Management published by John Wiley & Sons Inc., a corporate event is defined as “an event (event) that is sponsored / initiated by a company to achieve certain goals and objectives, such as pleasing customers, introducing, and promoting a product or new services, providing incentives or training for employees, as well as other company activities. " There are still many EOs (event organizers) who think that corporate events are easy to do; same as other events, only non-commercial.

Corporate Events are often underestimated by the organizers and are considered easy to implement. Even though there are responsibilities that are very risky there ... namely the image of the company / organization hosting the event (including its reputation and credibility). The organizers are responsible for maintaining this image without exception. Whoever is hosting the event! In addition, there are still aspects of corporate culture, community collective values, working culture of company personnel, corporate networks in the industry (corporate & business network), and other aspects that are very necessary. Get attention… what corporate programs are needed (corporate program).

Company culture influence the way people think and their daily work processes, as well as how they relate to other people. Strengthening an existing corporate culture or creating a new one requires dedication from senior management, supported by a top-down approach to all aspects of company life. Corporate events are used to communicate and reinforce this philosophy through various activities / events such as training (in-house training), awards for employees (appreciation rewards), and anniversaries. Not all companies agree with the “work hard, play hard” philosophy. Because corporate culture involves values, environment, rituals, networks and personality. Because a good corporate event will strengthen and legitimize the existing corporate culture, 

EO or organizers obliged to design a corporate event that can fulfill and cover all the objectives of the client's (company / organization) interests and in accordance / in line with the corporate culture. Please remember that companies use these events as a means of communicating the company message. And when the “message” reaches all employees (and their families) and the company's business partners, without realizing it, the event has expanded their employee's pride, ambitiousness, ego and even their productivity motivation. Or when the "message" is addressed to the external public (consumers, customers, users, suppliers, distributors etc.), then loyalty will be able to be created appropriately. The role and scope of corporate events varies widely, from single-events to multi-events under one overarching theme. In order to evaluate the success of a corporate event, there must be a statement of measurable objectives. These objectives must be evaluated continuously at each stage of event planning (pre-event period / event planning period) to ensure whether the initial objectives remain unchanged.

Corporate programs usually:

Made based on various internal & external needs of the company / organization

Serene Event Complex is one type of Corporate Promotion & Public Relations Program (below-the-line / direct approach)

Events are proposed based on the findings of companies / organizations through SWOT Analysis that require below-the-line programs, or a combination of non-event programs with events.

Compiled annually for the needs of the company budget etc.

Thus, corporate events ultimately have to carry several characteristics that are closely related to these interests.

PREVENTIVE - events held for preventive purposes; e.g. In-house training on improving services for customers (in-house training at the events section, improving services for customer relations and marketing), which aims to prevent complaints.

CURATIVE - event organized for countermeasures; e.g. press conference regarding an event / disaster / calamity experienced by the company.

EVALUATIVE - an event held to assess / evaluate; e.g. Appreciation reward event for employees who excel.

SPECIAL - events held for special events; e.g. Halal Bihalal, Christmas together, corporate anniversary celebrations, product launching. Sometimes there are corporate events that carry more than 1 character. A corporate anniversary event, when it involves all employees, invites partners and partners, will carry a mission of the characteristics of "special" (because it is an annual special event), and "evaluative" (because it is also a visualization of the evaluation of previous years of service).

Of course, the involvement of other sections will depend on the type of event being held. And that too will depend on several other factors:

How often is an event held by / for the company / organization? If it's frequent (more than 8 times per year), it's better to leave certain events to professional organizers.

Big or small the business scale of the company, or the scale of the organization's activities - the bigger the scale, the greater the risk to be faced.

Broad or not the network of the company or organization - companies or organizations that have many branches will be increasingly complicated and complicated mechanisms.

Has the company / organization allocated a fixed budget each year for these various events? If so, then personnel skills are needed to manage it properly.

It is important to realize that:

Each company / organization organizes various events, according to their needs and needs

Each company / organization has limitations (funds, personnel, knowledge / skills), needs (various) and work cultures that differ from one another, so that their work patterns are not all the same;

Each company / organization has a choice ... DO OWN OR ... ASK FOR EO HELP ..., this choice also depends on the readiness of personnel, budget readiness and other readiness. 

If in the end we decide to use EO services, then:   Which event can be submitted to EO? Should EO only do weekly meetings? What EO is the right specification? Is there an EO who specializes in corporate events? When should you start involving EOs? Including the concept and work planning? 

Courtesy:  event management company in Lahore