Help your clients see the value of event planning

Creating Strong Planning Value Proposals

Here's an issue you may encounter more than once in your event planning career. The client cannot see the value of the event planning services. It is frustrating to have a person who has just presented an elaborate event plan to ask if they can make this event themselves so easily. The problem is that you can be the best planner in the world, but unless you can present a strong case for the value you bring to the table, you will not be able to sell your services.

There is something in business called a value proposition, which is the way you communicate the benefits of doing business with your customer base.

Here are four tips to help your clients recognize the value of event planning services.

Build a proposal for event evaluation of events

To build a great value proposition, you need to ask yourself four basic questions.

§  Why does my business plan business better than the competition? This is your difference.

§  What brings you to the table that adds value to my client’s events?

§  How does my service actually save the client money?

§  In the end, why would clients who trusted me to plan their event be satisfied?

If you take this exercise seriously and write down your answers (because you will use them to create a strong value proposition for your marketing plan) and you are still not sure why a client should hire you, losing out on competition.

The essence of good marketing

Think back about the events you coordinated and the things you did that someone without your experience might not do. Examine all the little details that were taken care of and all the ways you save your customers money. If you have developed a strong network of retailers and have utilized it to deliver the best possible events to your customers and you are ready for a crisis and do not let last minute obstacles turn into disaster, these are achieved by you.

Depending on the level of event management you do and the type of events you specialize in, you should also be able to tailor your statement to highlight specific advantages. Think of a way to express these specific advantages in a concise and hassle-free way. What you want to do is paint a picture of someone your client can trust to create a first class event, reflecting their tastes, all the while staying within budget.

The Magic of a Strong Value Proposal

A strong value proposition builds trust with the client and allows them to sign the agreement with confidence. You cannot ask anyone to do business with me simply because you are an expert. You need to give your customers concrete reasons to trust you.

Even if you are making progress in your event planning training and have built a portfolio and started marketing yourself and building a network of reliable event support vendors, you cannot leave this last step missing. A strong value proposition lets a client know, without a doubt, that you are the best person to handle their event and can afford the things they cannot. If you need examples of proposals that bring business this article from ConversionXL.com explains the essence of a proposal for winning value.

Spread the Word

Once your unique benefit statement has been written, provide the star billing on your website, Facebook page, Twitter profile and other social media sites. Be sure to update this regularly and look for satisfied customers for specific evidence that specifically addresses your unique special event planning skills.

 When is the best time to send event invitations?

There are no hard and fast rules on when to send official invitations, but there are a few things to keep in mind when doing so.

The earlier you invite people to an event, the less likely they are to be busy. However, they are also more likely to forget it by the time the event unfolds.

On the contrary, your event will be fresher in people's minds the closer it is to the date. But they are also more likely to have already made plans for that day.

A good time equals positive responses.

These are some factors that will influence when you send the invitation for your event:

  Date: Send invitations earlier if your event is taking place during a busy time, such as a vacation period.

 Location - Give people time to book your flights and accommodation if you are planning an event abroad.

Size - Advertise large events, such as conferences and festivals, well in advance so that people can keep their schedules clear.

 Tickets: Events with tickets with early booking options or a limited supply must be announced in advance to give people a chance to secure their ticket.

Courtesy: event management company in Lahore