Definition & Different Types of Event Management
Event organizer is a term for professional event organizer service provider. Although it can be translated into language, the original term is generally still used. Or simply called EO. Basically, the job of EO. is helping clients ( clients ) to be able to organize the desired event. This could be due to limited resources or time owned by the client, but the use of EO services. it is also possible on the grounds that the implementation is professional so that the results are better than if done alone.
DEFINITION
OF EVENT MANAGEMENT
Event
management is a part of the management science that creates and
Develop
an activity with the aim of gathering people in one
Place,
carry out a series of regular activities to obtain information or
Witness
an incident. Some people call event management a part of
Project
management. But apart from that, by looking at the activities that involve
Many
people and seen from the company side, the event is included in communication
studies.
Marketing
is like advertising and promotion. Event management needs to be studied
because its activities are influenced by communication, namely visual
strategies and messages, communication between Individual, media selection and
placement, publicity and promotion as well as several other activities.
According
to the book, "EO, 7 Precise Steps to Build an Event Organizer
Business" written by Professional Event Organizer, Yudhi Megananda, EO in
the context of a business Has the following definition: Business in the service
sector legally designated by Client, in order to organize a whole series of
events, from planning, preparation, Execution to evaluation, in order to help
achieve the client's expected goals by creating events. According to Scott
M. Cutlip, Allen H. Center & Glen M. Broom, said that the function of
management is to build and maintain relationships good and beneficial between
the organization and the public that affect success or failure of the
organization. This definition also identifies the formation and maintenance
of mutually beneficial relationships between the organization and the public as
a moral and ethical basis (carlomeyners.blogspot.co.id). According to
Goldblatt (Event
Management,
2013): " Event Management is a professional activity to
collect and
Bringing
together groups of people for the purposes of celebration, education,
marketing, and reunion, As well as being responsible for conducting research,
designing activities, conducting Planning and implementing coordination and
supervision to realize attendance an activity. “Thus event management can be
defined as organizing an activity that is managed in a professional, efficient,
and systematic manner Effective. Its activities include concept (planning)
through implementation to supervision. In event management, everyone must work hard with the same
vision to produce activities that match expectations.
Many terms
of mention of event management, including:
a) Event
Organizer (EO)
b) Production
House (PH) or production house
c) Communication
d) Agency /
service bureau
e) Executive
Committee
f) Organizing
Committee
g) And so
on.
In a narrow
sense, an event is defined as an exhibition, show or festival with Conditions
there are organizers, participants and visitors. But in a broad sense
event is defined as a period of activities carried out by an organization with bring
people to a place so that they gain information or experience important and
other objectives expected by the organizer. The Event Organizer consists
of two words in English, namely event and organizer. Event means
event while organizer means organizer. So literally, Event Organizer is
defined as a Party that organizes an event. Or it can be said that the
Event Organizer is: “The service business officially appointed by the client to
organize the chain events, starting from the creative side, preparation, and
implementation to completion, in order to help clients succeed and realize the
goals they expect through a series of events "
Talking
about event organizers, hereinafter referred to as EO, we must first understand
about what the EO criteria are. This term is very popular now, because the
world of EO in various places are growing. In fact, some have made it as a
profession. Organizer has a wide scope of work, according to existing
events and development. Most of us still think that the organizer is only
for just live music. Whereas the organizer is a group of people consisting
of the implementation team, a team of workers, a production team and a
management team that carries out operational tasks for an event or organize to
realize an event program. Various types of events based on the type of
implementation can be grouped as the following:
1. Sports:
professional matches, ranking competitions, competitions Friendship /
exhibition. Competitions
2.
Art: profit oriented staging / performance, staging / show program
event, nonprofit, institutional / private. Competition / private,
exhibition / appreciation stage
3. Talking
topics: discussions, seminars, workshops, talk shows, dialogues, variety
shows, presentations
4.
Exhibitions: trade commodity exhibitions, art exhibitions
5. Personal:
weddings, weddings, thanksgiving, new titles, farewells, parties Personal warning
Courtesy: event organizer in Lahore
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