What is a corporate event planner?

A corporate event planner can be essential in planning, preparing for, coordinating and managing a corporate event. Some events are large-scale and can cost a business a lot of money. Large-scale events may require a team of planners. Other corporate events are smaller in nature and may only need a single person to plan the event.

There are many different types of events organized by corporations. Some have unique cultural needs for your event and others have a specific vision. It is up to the corporate event planner to determine what type of event the corporate boss wants to organize. For example, they may want a casual family picnic, a black tie gala, a unique carnival experience, or a celebrity fundraiser.

All important decisions will be made by the corporate host; however, the planner will give the host a few options. For example, the planner may inform the host that a charitable fundraising event may be held at a hotel, a city landmark, or a convention center. The host will choose a venue option from the options. If the host chooses to have the event in a hotel, the planner will select a number of hotel options, again giving the host the opportunity to make an informed decision.

Once the type of event is decided, the corporate event planner must move forward and negotiate all aspects of the event. In addition to reserving the venue, a corporate event planner will be in charge of all the details. Selecting a caterer, booking entertainment, organizing local tours, managing event accounting, and setting up audiovisual equipment may be the responsibility of the planner. Also, if there are out-of-town guests for the event, the planner may need to arrange travel arrangements, such as airfare and ground transportation, and help the guests obtain passports or visas.

Are you sure you are doing the right thing?

This is a colossal mistake. By delegating the responsibilities of organizing the event to these other professionals, you are taking away your time, focus and energy from completing your own set of important tasks.

Additionally, you are creating a level of expectation and responsibility that, in all fairness, is not within the scope of your job description.

The result can be stressful, and employees may feel resentful and will be struggling to meet their regular obligations, as well as trying to make their boss proud of pulling off a flawless and successful business event. It really isn't fair. Be very careful

Do you want all your events to be successful?

If you think planning a meeting or any major corporate event is stressful, you are right. Meeting planning requires experience in communications, preparation, management, logistics, marketing, and crisis management. Because, with events, last minute problems and emergencies happen all the time.

With a focus on the event planner - aka meeting planner - the main reason for their stress levels is the amount of responsibility they have to create, organize and run a smooth and successful event.

The brand, marketing, reputation and future success of a company can rest on the shoulders of an event planner where he will know how to take care of everything and handle setbacks.

Fortunately, even though they carry stress, event planners are professionals organized like a military. They are masters of premises management. They are experts in booking entertainment.

They know how the brand and the market of your event behave. They are professionals in the organization of your event and will guarantee the decoration of your event in a spectacular reflection of your theme and mission.

In short, professional event planners thrive in the stressful storm of event details and corporate event logistics.

3 “Facts” About Corporate Event Planning (And What To Do Instead)

 

Corporate event planning requires a lot of work. Don't let anyone tell you otherwise. Whether you're organizing a product launch, conference, or customer hospitality event, getting all the details right (on time and on budget) will take a lot of effort.

That's why it's totally useless to be told dubious truths about event planning. These are not only wrong, but they can also hamper your progress and ultimately the success of your event.

Here are 3 such "facts" and how to avoid them.

1. It takes a person to organize an event.

It is highly unlikely that a single person will be able to handle all the elements that go into planning a corporate event. In fact, the larger, longer and more complex the event, the more help you will need to seamlessly tie everything you need into the day.

Sure, an event planner can coordinate everyone's efforts and make all the big decisions. But you will need specialized assistants, either internal or external, to deal with individual aspects such as:

Find the appropriate place.

Organize catering.

Reserve entertainment.

Plan the event program.

Market the brand.

Logistics.

…and much more.

2. Corporate events are formal affairs.

Offices have a reputation for being congested places to work. So it's no wonder that the same courtesy extends to corporate events outside of them.

In decades past, large formal conference meetings may have been the norm. That is no longer the case in the century 21.

While your event is to be expected to be professional, there is no reason why the format should not be casual. Maybe even a little quirky and - shock, horror - nice. How about a sumptuously decorated party tent instead of a standard hotel meeting room?

3. It is not necessary to schedule the event with military precision.

A clear calendar planned with the utmost precision is exactly what is required. Many event organizers try to run the day without worrying too much about session times or breaks. The inevitable result is chaos, as delegates don't know where they are supposed to be at any given time, while speakers aren't sure how much time they have available.

A much more professional approach is to map out a strict itinerary with a calendar of events, including lunchtime, recesses, and evening events when necessary.

 Courtesy: corporate event planner in Lahore