10 aspects to consider when choosing the location of an event
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When organizing an event it is necessary to consider very diverse issues and make many decisions. One of the main ones is the selection of the place where the event will be held. Many other aspects are subject to this choice. Therefore, it is important to get the location right if we want to guarantee the success of the event.
Once you have the budget, estimated event size, and space requirements,
you are ready to find a suitable location. It is important to reserve the
place months in advance in order to have enough time to plan the rest of the
topics related to the event.
Aspects to take into account when looking for
a space for the event:
1.
Location
For a local event, you may be looking for a venue within a reasonable distance
of most attendees' homes or workplaces. If many attendees are traveling
from out of town, perhaps a space near the airport or their hotels is better. Would
you like to reduce the chance of your attendees being late? Give them a
mobile app with maps, driving directions, and parking and shuttle information
at their fingertips.
2.
Parking
This is one of the key points to be foreseen: the ease of parking as close as
possible to the place where the event is to be held. If parking is not
available, an alternative may be to offer attendees shuttles in the form of
minibus or coach to pick them up at different points and take them to the event.
3.
Capacity
It is essential to know the capacity and capacity of the place, especially for
issues related to security. The capacity will also give us the necessary
information when hiring services from other providers such as catering.
Knowing the capacity of the
location of an event is very important to calculate the people who will attend,
the catering...
4.
Services
Does the venue have a kitchen and can you provide catering for the event? If
so, often the space will only charge the cost of food for each attendee. Those
venues without kitchen facilities can collaborate with one or more catering
providers, from which the most appropriate type of menu for the event can be
chosen.
It is
also important to know in advance if the space has adequate furniture such as
chairs and support tables, as well as enough bathrooms, cleaning equipment and
all those elements necessary for the proper development of the event.
5. Design
It is necessary to have a plan of the space to be able to design different
aspects related to the event: traffic flow of the attendees, accreditation
areas, place where the speeches will be held, spaces to develop different
activities, etc.
The design of the event and
its areas cannot be left up in the air, it is an aspect that must be taken into
account from the first moment.
6.
Environment
Special attention must be paid to the decoration of the place. What does
the interior of the building transmit? If you organize a gala, you
probably need to adapt the interior design and personalize the space in a
different way than if you are holding a corporate event or an exhibition, for
example.
7.
Accessibility
Accessibility means making it easier for all attendees, especially those with
special needs, to access the event. To do this, it is necessary to first
know who the attendees are and what their needs are. If guests with some
type of disability are going to attend, it is necessary to anticipate the way
in which they will access the event and the activities and experiences that
will be developed.
Creating events accessible
to all audiences is very important. You have to study who will be the
assistants and their needs.
8.
Security
It is essential to check and demand that the space or premises comply with
current security regulations and have all the necessary and correct insurance,
such as civil liability, fire, theft, etc.
9.
Acoustics
Have you ever attended an event in a place so noisy that it was difficult to
hear others and that caused you to become hoarse in one night? This is due
to poor acoustics. A low ceiling will make the place seem cozy, but it
will be louder if it is crowded. In contrast, a large warehouse or loft
style location will result in annoying echoes and reverb. The secret lies
in finding the balance and previously checking the acoustics of the selected
room.
Achieving a good balance
between acoustics and hearing comfort is key to generating a good experience at
the event
10. Cost
and flexibility
Being flexible with the date of the event can be a great way to negotiate with
spaces or locations. By providing two or three date options, you are more
likely sometimes to get better prices.
As you
can see, there are important aspects to consider when choosing the venue for
the event. However, with the above in mind when prospecting, it will be
easier to find the perfect spot.
Courtesy: Event Venue in Lahore
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