Profile of an Event Manager

Event management is the process of using business management and organizational skills to anticipate, plan and execute social and business events. People who specialize in event management work with budgets, schedules and vendors to create the best possible events for their customers.

Many people think of event management as a field that deals mainly with concerts and weddings. However, there are many other occasions that either require or can benefit from event management, including conventions, business meetings, sporting events, festivals, big parties and reunions.

Many companies use event management firms to coordinate their most important meetings and other events. The job market for event managers is growing, with some estimates that the need for event managers will increase by a third in the next decade.

What does an event manager do?

Event planners range from many different job titles, but the core function of their job falls all within the field of event management. When working in event management, you will be involved in planning, executing and evaluating corporate, social, non-profit, governmental and social activities.

Event management requires strong organizational, budgetary and creative skills. Those working in event management should be content to interact with all levels of individuals inside and outside their organization.

An event manager will start planning an event by meeting with the client and extracting information about the client's vision of the event.

He and the client will develop an event budget for the event . Once the budget is in place, the event manager will finalize the concept for the event, work to establish a location and vendor, and obtain any necessary permits, permits, and insurance.

If speakers are needed for the event, the event management team will coordinate with the client to engage.

If other extras are needed, such as parking and transportation, the team will also arrange them.

On the day of the event, the event management team will be on site to manage the event and address any problems that arise . After the event, the team will complete the remaining details and bring feedback from the client.

Job Perspectives in Event Management

According to the U.S. Department of Labor, Bureau of Labor Statistics, jobs for "meeting, convention, and event planners" are growing faster than average. "As globalization increases and businesses continue to recognize the value of professionally planned meetings, the demand for meetings and events is projected to increase," the department says.

Most people entering event management will need a bachelor's degree. Experience in hospitality or tourism management is also helpful. Successful event managers are real "people" and have excellent organizational skills, interpersonal skills and multitasking skills.

Event management teams often work closely with public relations teams and on-site hospitality professionals. Some event management professionals travel frequently, while others focus on event management in a geographic area.

Responsibilities are different

A planner's main responsibilities include tracking time during your events, ensuring proper placement as determined by the client, managing reception staff, hotel liaison, and other site-related tasks that are critical to the success of the event. Event managers, on the other hand, are with you every step of the way. From the moment we meet until the moment the event ends. Managers orchestrate all event details, manage vendors, create and manage budgets and timelines, assist with contract negotiations, and manage the site selection process.

So many events planners and managers live for this industry, because they are passionate and your desire to help or to ensure the client's business does not need to be greater than understanding your limitations. So when faced with the question, what do you bring to the table, it is better to come from a place of honesty.

You will not only do the right thing, but you will also be able to set customer expectations as well as protect yourself from disappointments.

Event planning courses: Which is right for you?

Key issues to help you choose

Event planning courses are plentiful - in colleges and universities, as part of marketing programs, through industry associations and online. So how do you decide which one is right for you? These five key questions will help you choose the course that best meets your needs.

What is your level of experience?

There are event planning courses for every type of student - if you are new to event planning and need an introduction to the basics or someone who has industry experience but has never taken a formal class.

Make sure you meet the course requirements and read the course description carefully before enrolling. Determine the target audience to see if it is a good fit.

What is your goal?

This is easy. Why are you considering enrolling in an event planning course? What are you hoping to accomplish? Are you looking to gain general industry knowledge or learn about the latest event management software? Knowing what you want in the end will help you understand what to do in the beginning . The more specific you are in your goal, the more likely you are to achieve it. Think carefully about what areas of event planning you want to learn and find a course that covers these topics.

Are you looking for Event Planning Certification?

Those event planners with several years of experience may want to explore the certification gained. Programs typically discuss contract negotiation, food and beverage planning, venue selection, financial management, event promotion, and social media marketing.

Event planning certification is a measure of your knowledge and experience in the industry and most legitimate certifications require at least three to five years of event planning experience before you can even take the test.

Two different event planning certifications are offered: Certified Meeting Professional (CMP) or Certified Special Events Professional (CSEP).

CMP is the most well-known certification in the meeting and event planning industry. Candidates must have three years of event planning experience in addition to current full-time work in the industry. CSEP differs from CMP in that it focuses on specific events and is the only other openly accepted certification in the event planning industry. Applicants for this certification must have three years of experience in event planning and must have been employed in the special events industry for the past 12 months. Once you have received the certification, you can use this designation after your name and title to reflect your knowledge of the industry.

Do you have a specialization?

If you have any experience and want to focus on a certain type of event planning, such as corporate meetings, special events, fundraisers or weddings, then explore courses that are specialized in your area of ​​interest. These courses will provide specific knowledge about your area and may also present opportunities to meet others working in the field.

What is your Availability?

Are you free to enroll in a day course at a college or university? Or do you need something more flexible, such as an online event planning course that you can complete on your own schedule?

Both options are available to you in order to choose the one that is best for your individual needs.

Ask for recommendations

Most people seek referrals to doctors or mechanics. Why not ask for recommendations for an event planning course? Ask the people in your event planning network - especially those who are currently doing the work you want to do - if they have come up with a course they would recommend. Local event planners can also provide a list of courses in your area and often offer classes for members. Be diligent in your research. There are many event planning courses that offer a lot and give a little; you do not want to waste your money or your time.

Courtesy: event management company in Lahore