"How do you become an Event Planner (event planner) / Event Organizer (EO)?"
Another common question
that people ask is...
·
"How do I start without money (capital)?"
·
"How do I rate my services?"
·
"How do I get more clients?"
It's not as difficult or
complicated as you might think if you learn from the right place.
To get started you can continue reading below or if you
know you are ready for the industry's best detailed Event Planning Course you
can
For now, keep reading.
Overview
The first thing to do is
decide what kind of event planner you want. What kind of event do you like
the most.
The best way to know
which part of event planning you want to pursue is to know the two main
categories the industry is divided into these 2 (two) categories are:
1. Social Planner
Social planning includes
weddings, birthdays, parties, anniversaries, holidays, baby showers, and
reunions.
2. Corporate Planner
Corporate planning
includes meetings, corporate events, seminars, conventions, associations and
charities.
The first thing to do is
find out which of the two categories you enjoy the most.
While there are ways to
be successful doing both event categories, we recommend that you master one
category before tackling the other.
How
Can You Become an Event Organizer?
You have three options
for getting involved in the EO industry.
1. You can start your own EO business.
It has a 5 Star Rating and answers many of the
most common questions:
·
What's the first step to becoming an EO?
·
How to start without money / capital?
·
How do you get clients?
·
How do you know how much it will cost for my
services?
·
How do you know if you're charging enough money?
·
What's the best way to market my business?
·
Do I need an event planning degree /
certification?
·
and others
Now you know that you
have to decide whether being a social planner or a corporate planner is more
attractive to you.
Once you've discovered
it's time to create your marketing plan so you can get clients. The
goal is to get your first 1-3 clients within a month of reading the article (it
provides so many great ideas for getting clients that all you have to do is
implement the marketing strategy that appeals to you the most.)
Other things you must
learn to start a successful EO business are:
1. How to
price your services. (click here to learn about pricing )
2. How to
receive deposits and payments (get 50% deposit upon signing the contract and
the balance a few days before the event). (click here to learn
about this )
3. How to build a good team around you.
4. How to write
a proposal.
5. Creating
the best vendor network .
2. You can get a job as an EO.
If starting your own
business isn't right for you, then you can find EO work for somewhere or a
vendor.
Many mid to large
companies hire their own Event Planner / EO. Common companies that have
staff planners are hotels, restaurants, concert venues, nightclubs and
television studios.
In this role you will be
responsible for things like:
·
Inauguration Meeting
·
Promotion
·
Board meeting
·
Meeting of Shareholders
·
Award ceremony
·
Executive trip
·
Industry / trade exhibition
·
Seminar
·
Convention
·
Gathering
·
Event of CSR
·
event for customer
·
etc.
The nice thing about
being an in-house Event Planner is that you get a good budget to spend on each
event. And you already have a built-in client without having to get one
yourself. But you don't have the freedom to use your own creativity to
make the event beautiful and you don't profit from keeping 100% of the profits
from your event.
Another good idea is to
work for a vendor. By working for vendors such as catering companies,
florists, decoration rentals, etc., you can see how an event works without
competing with hundreds of other people for some of the available in-house
event planner jobs.
To get a job as an event
planner at a company you can qualify if you have an
existing bachelor's degree in event planning, hospitality
management, marketing, communications, or tourism. If you don't have a
bachelor's degree in one of them, we don't recommend getting one right away.
You can still get a
great job as an Event Planner without a degree.
Taking a course at home
or even a few classes at your local community college can qualify you for a
job.
Volunteerism
The experience of
voluntary or charity can get you the job as
well. This really comes down to understanding the industry, being able to
creatively host great events, negotiating good prices with high-quality
vendors, and having a job portfolio that can impress your future boss.
The key to getting
started volunteering is not accepting any role as a volunteer. Make sure
you take on meaningful roles that you can learn from or you can use photos for
your portfolio.
For example - if you're
volunteering at a marathon in your local city, don't just be a check-in
participant for the event. You want to be part of the event planning
committee. That's where you will network with the right people and let
your creative work show.
Courtesy: Corporate event planner in Lahore
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