Tips for event planners in organizing community parties

the planners for the Taste have extensive experience in planning a community food festival. The mayor's office of special events manages the program and oversees planning and execution. The management team provides the following tips for those who may be creating a similar festival for the first time or expanding programming elements for an existing festival

· 01 - Festival General Managers Tips


The general manager is the person who manages the various festival elements. , offers the following suggestions:

§  Identify your audience and determine if they want a party.

§  If a similar program already exists, avoid duplication.

§  Gain buy-in where you want to hold the event.

§  Vary the programming for a general audience event.

§  Make sure the space can accommodate the crowd.

§  Make sure sellers can handle the volumes of the participants.

§  Create a budget and get bids from reputable companies.

§  If this is your first time planning an event, hire an outside festival vendor.

· 02 - Festival Operations Managers Tips

The operations manager oversees site preparation, stage and production, event support and security. John Truck, Operations Manager for the Taste of Chicago for the past 19 years, recommends the following:

§  Festivals require working with people, so be prepared to stay dynamic and fluid.

§  More sure you get good equipment at a good price.

§  Make sure you sell structurally and sell stalls.

§  Get bid and look at the history of all sellers, including references.

§  Keep the standards high and make sure everything stays under control.

§  Meet with vendors daily during the program to manage work staff.

§  Be true to your word and sellers, artists and food people will come back and work with you.

· 03 - Party Sponsorship Management Tips

The sponsorship manager is the person who works to raise marketing money to support the event., offers the following advice:

§  Investigate similar events elsewhere and repeat their successes.

§  Target sponsors to offer cash, goods and advertising value.

§  Create a listing sponsor category.

§  Create important sponsorship categories (e.g. car, financial, liquor, media, etc.).

§  Create sponsorship categories for each of the programming areas.

§  Do not allow sponsors to wander the site during the event.

§  Identify sponsorship requirements early on such as electricity, water, etc., and notify the operating team to determine the best locations.

· 04 - Party Concert / Talent Management Tips

The talent manager is the person who negotiates to bring artists to a festival. Offers the following tips:

§  Know your budget: Big name artists can make between $ 500,000 and $ 1 million for 60-90 minutes.

§  Do not overdo it on a single artist for a multiple event.

§  Work closely with your media sponsor (s) to reimburse expenses.

§  Negotiate with artists who may already be in the area around your event.

§  Let the talent know if you are hosting their concert as a free performance (may reduce fee).

§  Partner with sponsors such as airlines and hotels to reimburse artist fees.

§  Make a good name for your opening, middle and final days.

· 05 - Marketing Management Festival Tips

The marketing manager is the person who manages all communications related to a festival. , suggests the following:

§  Media partners will help you reduce your advertising costs.

§  Include the festival in existing advertising, public relations and marketing campaigns.

§  Event brochure Print production schedule will help manage the planning deadlines for the festival

§  Create individual press releases on each production element for the festival.

 Courtesy: best corporate event planners

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